SBD Marketing library

Defense Firm Content Strategy

How criminal defense firms plan, write and maintain the pages that bring in the cases they want: charge pages, court pages and process explainers.

Published by SBD Marketing, a San Francisco Bay Area marketing company that works only with criminal defense law firms, one firm per city.

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What this library covers

Each article is written for defense lawyers who want more of the right calls from search, maps and AI assistants.

Charge pages

A page for each offense you defend, written for the person charged.

Court and process pages

Explainers for arraignment, bail and the courts you appear in.

Updating

Keeping pages accurate when laws, courts or fees change.

Planning

Deciding what to publish first based on the cases you want.

About this library

Content Strategy covers how a defense firm decides what to publish, in what order, and how to keep it accurate: charge pages, court pages, process explainers and the updates that keep them trustworthy.

SBD Marketing works only with criminal defense firms. It builds websites for defense practices, handles SEO for the charges a firm defends, works on visibility in AI search tools such as ChatGPT, Gemini and Perplexity, and runs SEO audits. Reach the team at info@sbdmarketing.agency.

This is one of several SBD Marketing libraries. You can browse the full network of criminal defense marketing guides, including 28 topic sites and the other libraries.